How To Get A Law Firm Website To Rank Well In Google
Imagine how much more visitors your law firm’s website could be getting if it ranked well in Google’s search results. Every day, people from your area search for legal services online using Google. Typically, these people click on the top two or three results that come up after they conduct the search. If your site is further down in the search results, you will have a hard time getting any organic traffic. This is especially true if your site doesn’t even show up on the first page of the search results.
Fortunately, there are some ways that you can get the website of a law firm to rank well in the search results. The following search engine optimization (SEO) tactics will help:
1. Build a great website. Google’s search algorithm is designed to reward quality. If you create high-quality content for your site, it will usually result in a higher listing in the search results. Add informative articles and helpful information to your site so that it is a valuable resource to your visitors. By doing so, you may be able to give your site a boost in the search results.
2. Use the right keywords. When you create content for your site, think about the terms that people would use to search when they are looking for the services that you provide. Be sure to incorporate these terms into the titles of your pages as well as your content. If your law firm caters to a local audience, you should also include the name of your city or town on your site.
3. Get your site listed on Google Maps. The process of adding your business to Google Maps is easier than you might think. All that you have to do is submit a simple form through the Google Maps interface that provides information about the name, contact information, and location of your business. Google will then added to the map after they verify your information. This can help you get a lot more traffic to your website and can also make it easier for new clients to find you.
4. Become active on social media. If you don’t already have social media accounts for your law firm, it is the perfect time to set them up. Make sure to link your website and your social media profiles together so that Google understands that they belong to your law firm. Once your social media profiles are active, you can start posting content. By regularly adding content that people will find interesting, you can build a large following relatively quickly. This, in turn, can help your website perform better in the search results. Google weighs social signals heavily when deciding which websites to list at the top of the search results.
All of these tips should help your law firm’s website rank better in Google. Optimizing your site can take a little bit of time. However, it is worthwhile since it can result in a significant boost in traffic. Click here for more information about SEO for Law Firms.